NEW FMCG Calliope

Measure up against Competitors
Inelastic products that touch every part of consumer life
The Fast-Moving Consumer Goods (FMCG) sector is a highly competitive one and the main challenge is to build loyalty via customer engagement. This sector is characterized by frequent purchases leading to high inventory turnovers, which are price-oriented.
Consumers demand more product information, both from a health perspective and a responsibility and sustainability point of view. From a retailer’s perspective, high volume of sales with low contribution margin is challenging.
Apiron Technologies’ approach constitutes a shift from procurement strategies focused on leveraged spending to procurement strategies embracing nuclear value drivers, technology innovation, risk management, and strategic sourcing. Apiron Technologies can help clients with:
Competitor Analysis
Understanding clients’ market share and competitors’ performances better and identify lost opportunities and new segments to target.
Consumer Insight Analysis
Review provides no information your business needs in order to be proactive about changes in customer behaviour.
New Product Performance Analysis
This tool works magic when preparing new product launches, relative to other competitive products.
Sales Forecasting
Ensuring clients spend the right amount of money at the right place at the right time while monitoring the Return on Investment (ROI) for their marketing strategy.
Promotion Planning and Optimization
Determining the best promotional strategies by channel which yield maximum results by providing consumer insights in order to optimize business marketing and sales strategies.