Inelastic products that touch every part of consumer life
The Fast-Moving Consumer Goods (FMCG) sector is a highly competitive one and the main challenge is to build loyalty via customer engagement. This sector is characterized by frequent purchases leading to high inventory turnovers, which are price-oriented.
Consumers demand more product information, both from a health perspective and a responsibility and sustainability point of view. From a retailer’s perspective, high volume of sales with low contribution margin is challenging.
Apiron Technologies’ approach constitutes a shift from procurement strategies focused on leveraged spending to procurement strategies embracing nuclear value drivers, technology innovation, risk management, and strategic sourcing. Apiron Technologies can help clients with: