FMCG

FMCG

Inelastic products that touch every part of consumer life

The Fast-Moving Consumer Goods (FMCG) sector is a highly competitive one and the main challenge is to build loyalty via customer engagement. This sector is characterized by frequent purchases leading to high inventory turnovers, which are price-oriented.

Consumers demand more product information, both from a health perspective and a responsibility and sustainability point of view. From a retailer’s perspective, high volume of sales with low contribution margin is challenging.

Apiron Tecnhologies' approach constitutes a shift from procurement strategies focused on leveraged spending to procurement strategies embracing nuclear value drivers, technology innovation, risk management, and strategic sourcing. Apiron Technologies can help clients with:

Competitor Analysis

Understanding clients’ market share and competitors’ performances better and identify lost opportunities and new segments to target.

Consumer Insight Analysis 

Review provides no information your business needs in order to be proactive about changes in customer behaviour.

New Product Performance Analysis

This tool works magic when preparing new product launches, relative to other competitive products.

Sales Forecasting 

Ensuring clients spend the right amount of money at the right place at the right time while monitoring the Return on Investment (ROI) for their marketing strategy.

Promotion Planning and Optimization 

Determining the best promotional strategies by channel which yield maximum results by providing consumer insights in order to optimize business marketing and sales strategies.

Competitor and Market Analysis